Cover your season
Three $150 spots cover your full $310 — registration, kit, and you're paid up.
Herriman Roosters · 2026 Player Playbook
Cover your registration.
Sell one sponsor.
Welcome to how the Roosters are running 2026. Read this once. It explains everything — what we're doing, why, how the money works, and exactly how you sell a sponsor in 10 minutes.
75%
Goes to YOU
After Stripe, of every dollar sold
$109
Per $150 spot
Direct to your registration + pro-pathway
3
spots covers full season
$310 = $210 reg + $100 kit
Why we're doing this · 1 minute
This is the model that built rugby league.
We're not making this up. This is how the NRL works — every jersey in the top-tier rugby league competition is covered in sponsor logos, every field is lined with sponsor signs, every broadcast is named after a title sponsor. That's how rugby league funds itself globally, and it's the only model that actually scales.
For the Roosters, sponsorship is the only path to a better product. We are not going to make money on food, tickets, gear sales, or registration alone. We grow if and only if local businesses pay to be on our jerseys, our posts, and our website.
"
When the league brings in sponsor money, registration stays low. When YOU bring in sponsor money, 75% of it goes directly to your own registration.
How it works · 2 minutes
When you sell a $150 sponsor.
A sponsor pays $150. Credit card processing takes ~3% off the top first ($4.50 processing fee). The remaining $145.50 splits like this:
YOU Direct to your registration + pro-pathway
$109.1375%
The whole point. You found the sponsor — you get the credit.
Team Pot Roosters gear, travel, end-of-season
$29.1020%
Stays with the team. Team president decides.
URLA League Site, payments, admin
$7.285%
Pays for everything that makes this work.
Stripe Card processing
$4.503%
Unavoidable cost of accepting cards.
The math at $310 / season ($210 reg + $100 kit)
1 spot $109.13 Still $200.87 to cover
2 spots $218.26 Still $91.74 to cover
3 spots $327.39 Done · $17.39 to YOU for travel + pro-pathway
Anything above registration still pays out at 75% — that's your pipeline.
Your training-and-travel fund
Every dollar above registration is yours.
Fund your travel
Spots 4–6 pay for away-game travel, gas, and the time off work you need to train.
Build your career
Past spot 6, every sponsor pays you cash toward kit upgrades, camps, combines, and your path to higher-level rugby.
Every NRL player started in a community league. The ones who made it kept selling, kept playing, kept showing up. Your 75% share is the engine.
Who to ask · 3 minutes
Your warm list is bigger than you think.
You don't need to be a salesperson. Just ask people who already know your name.
Family / friends with businesses
- Parents, in-laws, siblings, cousins who own anything
- Friends who've started anything — even side hustles count
Businesses you spend money at
- Dentist, doctor, eye doctor, chiropractor, PT
- Barber or hairdresser
- Mechanic, body shop, oil-change place
- Gym, trainer, supplement store
- Restaurants you eat at, your coffee shop
- Accountant, real-estate agent, mortgage, insurance
Anywhere a transaction happened in the last 6 months
That's your warm list. Anyone who's taken your money already.
"
Rule of thumb: if you can name the owner or a person who works there, they're on your warm list. Skip everyone else.
Scripts · copy-paste ready
What to say.
Don't write your own message. Use these. They work.
If they don't bite right away — invite them to lunch.
Every month the URLA hosts a free sponsor lunch with all five team presidents in the room. Hour-long, food provided, no commitment. When you can't close on the first message, pivot to "come check it out — I'll add you to the invite list." Your sale rate roughly doubles because the team presidents close better in person than you can over text.
The text / DM script — use this 80% of the time
Hey [name] — quick one. I'm playing rugby for the Roosters this season and we're running a sponsor program for local businesses. For $150, your business goes on our jerseys (or in our weekly social-media posts, your call) and you get a permanent page on our website that links over to your business — helps you show up better when people Google you. Take a look: https://roosters.utahrugbyleague.com/sponsor
The phone / in-person script
Hey [name] — I wanted to ask you something. I play rugby for the Herriman Roosters and this year we're letting players bring in sponsors for $100 to $300 a spot. Your business logo would go on our jerseys or in our weekly social-media posts all season, and you'd get a permanent business page on our website — roosters.utahrugbyleague.com — that links over to your business. When a page like ours links to yours, it helps you show up better in Google searches. I thought of you first because [you've been so good to my family / I love what your business does / you've been local for so long]. Could I send you the link to look at?
"What do I get for that?"
For $150, you get one of these — your call: your logo on our jerseys for the whole season, OR your logo in every weekly post we put up about [game weeks / practices / players-of-the-game]. Either way, you also get a real page on our team website that links over to your business — helps you show up better in Google searches. Plus you get to call yourself an Official Sponsor of the Herriman Roosters all season — you can put that on your storefront, email signature, anything.
"Send me more info"
Done — here's the link: https://roosters.utahrugbyleague.com/sponsor. Take a look at the spots available. The $150 ones are the most popular. We also do a free monthly sponsor lunch where you can meet the team presidents and ask any question — happy to add you to the invite list, no pressure to decide today.
"Let me think about it" / they're not sure ★ Best fallback close
No pressure to decide today. The Roosters are part of the URLA, and the league does a free monthly sponsor lunch — hour-long, food provided, you'd be in a room with all five team presidents and the other URLA sponsors. Way easier to ask questions in person. Want me to add you to the invite list? You can decide after. Here's the page: https://sponsor.utahrugbyleague.com/sponsor-lunch
Why this works: they don't have to commit to anything, you capture an interested lead for the league, and the team presidents close in person.
"No"
Totally understand — appreciate you taking a look. One last thing: we do a free monthly sponsor lunch with all five teams. No commitment, just food and meet the league. Want me to put you on the list, even just for one? Either way, see you around.
A "no" today is sometimes a "not yet." The lunch invite keeps the door open without pushing.
"Yes"
Awesome — here's the link to pay and submit your logo. It's all online, takes about 5 minutes: https://roosters.utahrugbyleague.com/sponsor. I'll follow up once I see your payment come through to make sure your logo is good.
What every sponsor gets
What you're actually selling.
When a sponsor buys a $150 spot, here's what they get — show them this list if they want details.
- Logo placement wherever the package promises (jersey spot, social-media post, livestream)
- Two permanent sponsor pages on our site — one on the team subdomain, one in the URLA-wide directory, both linking out to your business
- Featured-sponsor-of-the-week rotation on team socials
- Custom co-branded social post — quarterly during the season
- Player testimonial video naming your business
- Monthly URLA sponsor lunch invite, May through October
- End-of-season analytics report — page views, social impressions, click-throughs
- First-right-of-refusal for 2027 at this year's price
- "Official Sponsor of the Roosters" status all season
- Tax-deductible as a marketing/advertising expense
The link to share
One link. Send it to every sponsor.
Important: 75% of every sale through this link goes straight to your registration. When your sponsor pays, just tell us who sent them — we'll credit it to you when payment comes through.
Same link for every sponsor — that's all you need to share.
QR code
Show your phone at the counter. They scan, they're on the page, they buy.
Timeline
What needs to happen by when.
Now → end of May Sell as many spots as you can. Send sponsors your link.
May 31 ⏰ Hard deadline for jersey-spot logos.
June 1 Jerseys ordered.
Late June Season starts. Roosters kick off.
Final push Send one text.
Send one text.
Cover your season.
The hardest part is sending the first message. Most Roosters players who actually start end up bringing in 1–3 sponsors — that's a season covered with money left over for the team.